This Privacy Policy explains how Equus Media ("Equus", "we", "us") handles personal data in connection with the Equus Connect platform ("the Platform") and our website at eqpc.co.uk. We are committed to handling data lawfully, transparently and securely, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Development status. Equus Connect is a platform in active development. This policy describes how the Platform is designed to handle data and how our website operates today. Functionality that depends on third-party integrations is subject to obtaining the relevant partnerships and API access, and this policy will be updated as the Platform matures and before any such processing begins in production.
1. Who we are
Equus Connect is developed and operated by Equus Media, a business based in the United Kingdom. For any privacy-related questions, or to exercise your data rights, you can contact us at privacy@eqpc.co.uk.
For the purposes of UK data protection law, Equus Media acts as the data controller for personal data we collect directly (for example, enquiries made through our website). Where the Platform processes data on behalf of a professional installer or organisation deploying it to their own clients, Equus may act as a data processor under the instructions of that organisation; the applicable roles will be set out in the relevant agreement.
2. The information we collect
Information you give us
- Contact details you provide when you enquire, such as your name, email address and any message content.
- Account information, where you register to use the Platform (for example, name, email address and authentication details).
Information from connected systems
The Platform is designed to bring together data from the security, automation and home systems you choose to connect to it. Depending on the systems you link and the access you authorise, this may include:
- Device and system data — the status, configuration and events of connected devices (for example, security system state, lighting and heating status, automation device states).
- Operational data — records of actions taken through the Platform and related timestamps, used to provide and secure the service.
- Connection credentials and tokens — the authorisation tokens needed to communicate with connected services, held securely to maintain those connections.
We only access data from a third-party system where you have explicitly authorised that connection, and only to the extent needed to provide the functionality you have asked for.
Information collected automatically
- Basic technical data such as IP address, browser type and device information, used for security and to operate our website and services.
- Essential cookies required for the website and any signed-in services to function. We do not use advertising cookies or sell data to advertisers.
3. How we use information
We use personal data for the following purposes:
- To respond to your enquiries and communicate with you about the Platform.
- To provide, operate, maintain and secure the Platform and its connections to the systems you authorise.
- To improve the reliability, performance and security of our services.
- To comply with our legal and regulatory obligations.
4. Lawful bases for processing
We rely on the following lawful bases under UK GDPR:
- Consent — for example, when you choose to connect a third-party system or contact us.
- Contract — where processing is necessary to provide a service you have requested.
- Legitimate interests — to operate, secure and improve our services, balanced against your rights and freedoms.
- Legal obligation — where we are required to process data to comply with the law.
5. How we share information
We do not sell your personal data. We share data only in limited circumstances:
- Connected services — with the third-party systems you choose to connect, solely to deliver the functionality you have authorised.
- Service providers — with trusted infrastructure and hosting providers who process data on our behalf under appropriate contractual safeguards.
- Legal requirements — where we are required to disclose data by law or to protect the rights, safety and security of users and the public.
6. Security
Security is the founding principle of Equus Connect. We design the Platform to apply appropriate technical and organisational measures to protect personal data, including encryption of data in transit, secure handling of connection credentials, and access controls based on clearly defined user roles. We follow the principle of least privilege — components and users are granted only the access they need.
7. Data retention
We retain personal data only for as long as necessary for the purposes set out in this policy, or as required to meet legal, accounting or reporting obligations. When data is no longer needed, we delete it or anonymise it securely. You may request deletion of your data at any time (see your rights below).
8. International transfers
Where personal data is transferred outside the United Kingdom, we ensure an appropriate safeguard is in place — such as an adequacy decision or standard contractual clauses — so that your data continues to receive an equivalent level of protection.
9. Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data in certain circumstances.
- Restrict or object to certain processing.
- Request portability of data you have provided to us.
- Withdraw consent at any time, where processing is based on consent.
To exercise any of these rights, contact us at privacy@eqpc.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
10. Children
The Platform is intended for use by adults and by professional installers and their clients. It is not directed at children, and we do not knowingly collect personal data from children.
11. Changes to this policy
As Equus Connect develops, we will update this policy to reflect new functionality and processing activities, and we will revise the "last updated" date above. Where changes are significant, we will take reasonable steps to make users aware.
12. Contact
For any questions about this policy or how we handle your data, please contact:
Equus Media
Privacy enquiries: privacy@eqpc.co.uk
General enquiries: hello@eqpc.co.uk
Website: eqpc.co.uk